FoodShouldTasteGood sounds a bit more like a campaign than a company and brand name. Believe it or not, it’s a brand and even more than that –it’s a philosophy, one that Founder and CEO Pete Lescoe has made the cornerstone of his business. A dedicated snacker, Lescoe believes that food should taste good, but he also believes that artificial ingredients, flavors and preservatives should be left out of the equation. It is with this in mind that he has introduced FoodShouldTasteGood chips, a product that combines the crunchiness of a chip, the crispiness of a cracker and the dippability of a tortilla chip – all with a dedication to wholesomeness and flavor, ideal for the discerning palates of today’s conscientious consumers.
FoodShouldTasteGood chips utilize a concept that is standard in the culinary world, but not often seen in the snack foods industry. As opposed to many chips, which boast bold flavors resulting from artificial flavoring sprinkled on top after cooking, the creators of FoodShouldTasteGood incorporate all-natural ingredients into the batter, so the flavor is enjoyed from the inside out, not licked off your fingers after consuming the chip.
Lescoe found his calling when he started FoodShouldTasteGood in 2006. With this company, he was able to create and share great-tasting products that also fulfilled his personal philosophy about food. “I’ve never felt that one should have to sacrifice sophisticated flavor and quality just because it’s a snack,” Lescoe said. “In my ideal world, every bite I put in my mouth—from a chip to a five-course meal—would be as well thought out and as high in quality as our chips.”
The FoodShouldTasteGood chip line currently offers eleven delicious flavors, each packed with powerful, natural ingredients that exude great taste from every crunch-filled bite. Multigrain packs a healthy punch with oat fiber, quinoa, sesame and sunflower seeds as some of its main components and is a deliciously nutritious snack on its own. Olive combines briny black and kalamata olives with sweeter green olives for a snack that shines dipped into hummus or stacked with goat cheese, plum tomatoes and arugula. Jalapeño has the perfect amount of heat and elevates any salsa or bean dip, while Chocolate’s surprisingly subtle, sweet-salty balance lends itself especially well to both sweet and savory snacking.
The Works! is the chip version of a “loaded bagel,” and the Sweet Potato variety riffs on the favorite healthy alternative to a baked potato. Buffalo naturally delivers the same zesty zing of the cayenne pepper-vinegar-garlic flavoring as Happy Hour’s star appetizer, Buffalo wings. 2009 will see the release of four new varieties, including Yellow Corn, FoodShouldTasteGood’s all-natural spin on an authentic Mexican corn tortilla chip, zesty Lime, a new spin on a classic — Potato & Chive — and the uniquely sweet Cinnamon.
Perfect enjoyed right out of the bag, FoodShouldTasteGood chips are also created with more sophisticated snacking in mind. Whether accompanying a glass of wine and fine cheeses, fresh vegetables or homemade dips, served next to a handcrafted artisan sandwich or served alongside an icy cold microbrew, they bring a delicious but healthy chip solution to those who have sworn off the snack food aisle of the market. All chip varieties are gluten-free, cholesterol-free, have no trans fats and do not use genetically modified ingredients (GMOs).
FoodShouldTasteGood chips are available at fine grocers nationwide, including Whole Foods, and other gourmet and natural food markets. Flavors are available in multiple bag sizes, ranging from 1.5 to 12 ounces. For more information—or to purchase online—please visit www.foodshouldtastegood.com.
For your chance to win my FoodShouldTasteGood Giveaway please visit the FoodShouldTasteGood website and leave a comment on this post with the flavor you’d like to try. I will pick a random winner on Friday, February the 26th at 12:00 noon EST.